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PHOFAY Collection

Discover the full PHOFAY beauty universe — a curated range of skincare...

PHOFAY Collection

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Enjoy exclusive savings on your favourite PHOFAY beauty essentials. Discover your perfect beauty favourites and treat yourself to a little extra glow with up to 20% off. Shop now before the offer ends! 💗

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Lip gloss ✦ Lip plumper ✦ Eyeliner ✦ Eyebrow essentials ✦ Body & Hair Care ✦ Skincare Essentials ✦ Face Makeup ✦ Eye Makeup ✦
Lip gloss ✦ Lip plumper ✦ Eyeliner ✦ Eyebrow essentials ✦ Body & Hair Care ✦ Skincare Essentials ✦ Face Makeup ✦ Eye Makeup ✦
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    • PHOFAY Eyeliner
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    • PHOFAY Shadow
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PHOFAY Gentle Peeling Solution Papaya Enzyme AHA BHA, photo 11

PHOFAY AHA

Explore the collection
PHOFAY Body Shimmer Oil, photo 5

Body & Hair Care

Check The Collection
PHOFAY Eyeliner, photo 4

Eye Makeup

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PHOFAY Contour Stick, photo 7

Face Makeup

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PHOFAY Matte Lip Liner Lipstick Pen, photo 6

Lips

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Facial Skincare Treatment, photo 3

Skincare Essentials

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PHOFAY Super Coverage Concealer, photo 6

PHOFAY Ultra-Glossy Lip Gloss

Buy it Now
Scented Body Lotion, photo 3

PHOFAY Other Collection

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PHOFAY Hydrating Makeup Primer, photo 8

PHOFAY Makeup

Buy it Now
PHOFAY Lip Liner, photo 4

PHOFAY Lip Liner

Explore the Product
PHOFAY Moisturizing Shimmer Lip Gloss, photo 3

Moisturizing

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PHOFAY Waterproof Wild Eyebrow Pencil, photo 3

Eyebrow

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Don’t just take our word of it

Read what our clients have to say

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PHOFAY COLLECTION

 Discover Your Glow. 

Elevate your beauty routine with luxurious cosmetics and skincare essentials. Discover your favourites and let your natural beauty shine.

PHOFAY Full Coverage Foundation, photo 4
This week's favourite

PHOFAY Full Coverage Foundation

From $32.96

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Color-Changing Foundation Stick
This week's favourite

Color-Changing Foundation Stick

From $36.05

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Color-Changing BB Cream, photo 4
This week's favourite

Color-Changing BB Cream

$23.99

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PHOFAY Moisturizing Setting Spray, photo 5
This week's favourite

PHOFAY Moisturizing Setting Spray

$28.08

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Facial Skincare Lotion

Facial Skincare Lotion

$50.88

PHOFAY Moisturizing Eye Cream
Choose size

PHOFAY Moisturizing Eye Cream

From$57.68

PHOFAY Moisturizing Setting Spray

PHOFAY Moisturizing Setting Spray

$28.08

PHOFAY Shaping Contour Stick
Choose size

PHOFAY Shaping Contour Stick

From$30.89

PHOFAY Contour Stick
Choose size

PHOFAY Contour Stick

From$26.78

PHOFAY Papaya Enzyme AHA BHA Peeling Solution
Choose size

PHOFAY Gentle Peeling Solution Papaya Enzyme AHA BHA

From$24.87

PHOFAY Glycolic Acid AHA Exfoliating Toner
Choose size

PHOFAY Glycolic Acid AHA Exfoliating Brightening Toner

From$26.62

PHOFAY Super Coverage Concealer
Choose size

PHOFAY Super Coverage Concealer

From$35.75

PHOFAY Juicy Lip Oil
Choose size

PHOFAY Juicy Lip Oil

From$20.65

PHOFAY Mousse Liquid Blush
Choose size

PHOFAY Mousse Liquid Blush

From$26.51

PHOFAY Peptide Lip Tint
Choose size

PHOFAY Peptide Lip Tint

From$15.86

PHOFAY Moisturizing Warm Lip Oil
Choose size

PHOFAY Moisturizing Warm Lip Oil

From$26.77

PHOFAY Mousse Blush Cream
Choose size

PHOFAY Mousse Blush Cream

From$31.25

PHOFAY Volumizing Mascara
Choose size

PHOFAY Volumizing Mascara

From$21.43

View full details

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Phofay Blooming

 PHOFAY Blooming – Beauty in Every Moment 🌸 

Celebrate your unique beauty with PHOFAY. Discover luxurious beauty essentials designed to make you feel confident, radiant and beautiful every day. Let your beauty bloom! 🌸💗

PHOFAY Non-Sticky Lip Gloss, photo 5
9b663bb4421e20295d30d89335c836bc New in

PHOFAY Moisturizing Lipstick

$79.31
Lip Liner Set - Full Set New in

Lip Liner Set - Full Set

$34.80
PHOFAY Moisturizing Lipstick and Matte Lipstick New in

PHOFAY Moisturizing Lipstick And Matte Lipstick

$35.02
Color
PHOFAY Plump Eye Black Set

PHOFAY Plump Eye Black Set

$81.37
Color
PHOFAY Moisturizing Jelly Warm Lipstick

PHOFAY Moisturizing Jelly Warm Lipstick

$83.51
Color
PHOFAY Shiny Plumping Lip Gloss

PHOFAY Shiny Lip Plumper Gloss

$51.94
Color
PHOFAY Rose Blooming Hydrating Lip Gloss, photo 3
PHOFAY Rose Blooming Hydrating Lip Gloss

PHOFAY Rose Blooming Hydrating Lip Gloss

$57.80
Color
PHOFAY Ultra-Glossy Lip Gloss, Matte Lipstick and Lip Liner, photo 16
PHOFAY Ultra-Glossy Lip Gloss, Matte Lipstick and Lip Liner

PHOFAY Ultra-Glossy Lip Gloss Matte Lipstick Lipliner

$63.38
Color
PHOFAY Lip Liner and Ultra-Glossy Lip Gloss
PHOFAY Lip Liner and Ultra-Glossy Lip Gloss

PHOFAY Lipliner And Ultra-Glossy Lip Gloss

$39.68
Color

Phofay Lipliner

Redefine your lips with precision

PHOFAY Lipliner glides on smoothly, enhancing your natural lip shape with rich colour for a beautifully sculpted, long-lasting finish.

PHOFAY Lip Liner, photo 3
This week's favourite

PHOFAY Lipliner

From $17.43

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Lip Liner Set - Full Set, photo 2
This week's favourite

Lip Liner Set - Full Set

$34.80

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Lip Liner Set - 2 or 3 Piece, photo 8
This week's favourite

Lip Liner Set - 2 or 3 Piece

From $30.86

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PHOFAY Waterproof Eyebrow Pencil
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PHOFAY Waterproof Wild Eyebrow Pencil

From$30.69

PHOFAY Triangular Eyebrow Pencil
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PHOFAY Triangular Eyebrow Pencil

From$25.69

PHOFAY Eyeshadow Stick shades
Just in
Choose size

PHOFAY Eyeshadow Stick Set

$101.46

PHOFAY Plump Eye Black Set
Choose size

PHOFAY Plump Eye Black Set

$81.37

PHOFAY Waterproof Colorful Eyeliner Set

PHOFAY Waterproof Colorful Eyeliner Set

$60.77

PHOFAY Double Head Liquid Eyeliner

PHOFAY Double Head Seal Liquid Eyeliner

$32.87

PHOFAY Colorful Mascara
Choose size

PHOFAY Colorful Mascara

From$33.99

PHOFAY Mashed Potatoes Eyeshadow
Choose size

PHOFAY Mashed Potatoes Eyeshadow

From$29.87

Color-Changing BB Cream
Just in
Choose size

Color-Changing BB Cream

$23.99

PHOFAY Crystal Jelly Highlight Stick
Choose size

PHOFAY Crystal Jelly Highlight Stick

From$18.07

Shining High Gloss
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Shining High Gloss

From$35.02

PHOFAY Mousse Blush Cream
Choose size

PHOFAY Mousse Blush Cream

From$31.25

PHOFAY Shaping Contour Stick
Choose size

PHOFAY Shaping Contour Stick

From$30.89

Matte Liquid Foundation SPF 30
Choose size

Matte Sunscreen Liquid Foundation SPF 30

From$23.69

a541a8d771df05cef02922ea82e8b93
Just in

C-H017 Scalp Repair Scrub

$21.24

322eb85c7a6f4d3c709eb51143f919be
Just in
Choose size

CH004 Minoxidil Anti-Hair Loss Mousse

From$44.29

a36666bd0af841bce78b70861b70567b
Just in
Choose size

C-H008 Dry Hair Spray

From$27.52

adf770775166ccea3cd942238a726605
Just in
Choose size

PHOFAY Spray Depilatory Cream

From$32.96

Scented Body Lotion
Choose size

Scented Body Lotion

From$21.07

PHOFAY Poly Keratin Hair Cream
Choose size

PHOFAY Poly Keratin Burnt Hair Restoration Cream

From$21.63

No-Rinse Shampoo Towel

No-Rinse Shampoo Towel

$23.66

Cold Spray

Cold Spray

$26.30

Fragrance Deodorizing Spray

Fragrance Deodorizing Spray

$27.51

PHOFAY Body Shimmer Oil
Choose size

PHOFAY Body Shimmer Oil

From$40.46

View full details
PHOFAY Highlighter Wand, photo 5

DAILY SKINCARE

A little care, every day.

Four simple additions to your skincare ritual.

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DAILY SKINCARE
New

DAILY SKINCARE

Hydration Serum

$28.00

Shop now

Watch it, then shop it

Featured

  • PHOFAY Contour Stick

    $91.67

View cart

Featured

  • PHOFAY Non-Sticky Lip Gloss

    $161.14

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Featured

  • PHOFAY Exfoliating Set

    $37.14

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Gift ideas

  • PHOFAY Juicy Lip Oil Set

    $81.37

View cart

New arrivals

  • PHOFAY Double Head Seal Liquid Eyeliner

    $32.87

View cart

New arrivals

  • PHOFAY Eyeliner

    $33.46

View cart

New arrivals

  • Scented Body Lotion

    $21.07

View cart

New arrivals

  • PHOFAY Mousse Blush Cream

    $91.67

View cart

New arrivals

  • PHOFAY Hydrating Makeup Primer

    $42.23

View cart

New arrivals

  • PHOFAY Full Coverage Foundation

    $67.98

View cart

New arrivals

  • PHOFAY Body Shimmer Oil

    $101.97

View cart

New arrivals

  • PHOFAY Moisturizing Eye Cream

    $57.68

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New arrivals

  • Color-Changing Foundation Stick

    $54.59

View cart

New arrivals

  • Facial Skincare Treatment

    $96.82

  • Facial Skincare Lotion

    $50.88

View cart

New arrivals

  • Fragrance Deodorant Spray

    $37.01

View cart

New arrivals

  • PHOFAY Peptide Lip Tint

    $57.27

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New arrivals

  • PHOFAY Moisturizing Jelly Warm Lipstick

    $83.51

View cart

Everything it brings to your day

Small changes compound over time. Discover how each one transforms your routine.

Phofay AHA
  • An easy daily routine
  • Comfortable all day
  • Ready in seconds
  • Feel your best

Hear what our customers say

4.8 Based on 4 reviews
  • 5 3
  • 4 1
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Write a review
3 days ago

Phofay liptent

I'm obsessed with this lip tint! The colour is beautiful, vibrant, and gives my lips a gorgeous natural-looking flush. It feels lightweight and comfortable, making it perfect for everyday wear. Easy to apply and perfect for adding a touch of effortless beauty! 💗

PHOFAY Peptide Lip Tint, photo 7

Hannah L.Verified buyer

1 week ago

Phofay juicy lip oil

Absolutely love this juicy lip oil! It gives my lips a gorgeous glossy finish while keeping them feeling soft, smooth, and hydrated. It's lightweight, non-sticky, and adds the perfect touch of shine. A must-have for effortlessly beautiful lips! 💗.

PHOFAY Juicy Lip Oil, photo 3

Priya S.Verified buyer

2 weeks ago

Phofay Gentle peeling

A lovely addition to my skincare routine! PHOFAY Gentle Peeling leaves my skin feeling soft, smooth, and refreshed. It helps remove dullness and gives my complexion a fresh, radiant appearance. I love how gentle it feels while leaving my skin looking more polished and glowing. Definitely a skincare favourite!

PHOFAY Papaya Enzyme AHA BHA Peeling Solution

Jess M.Verified buyer

3 weeks ago

Moisturizing Eye Cream

It feels smooth and lightweight on the skin, providing a lovely boost of hydration around the delicate eye area. It leaves my skin feeling soft, refreshed, and nourished. A beautiful addition to my daily skincare routine! ✨

PHOFAY Moisturizing Eye Cream, photo 5

Celia z.Verified buyer

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  • Denmark USD $
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  • Estonia USD $
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  • France USD $
  • Germany USD $
  • Greece USD $
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  • Ireland USD $
  • Israel USD $
  • Italy USD $
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  • Latvia USD $
  • Lebanon USD $
  • Libya USD $
  • Lithuania USD $
  • Luxembourg USD $
  • Malta USD $
  • Netherlands USD $
  • New Zealand USD $
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  • Pakistan USD $
  • Poland USD $
  • Portugal USD $
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  • Romania USD $
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  • Slovakia USD $
  • Slovenia USD $
  • Spain USD $
  • Sudan USD $
  • Sweden USD $
  • Tunisia USD $
  • Türkiye USD $
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  • United Kingdom USD $
  • United States USD $
  • Yemen USD $

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Beauty, wellbeing and everyday discovery

Our story

Beauty, wellbeing and everyday discovery

Welcome to 33shop-store, your destination for PHOFAY beauty. We believe makeup and skincare should feel easy, fun and made for everyday life.

What we offer
From glossy lip oils, lip tints and lip liners to eyeliners, brow pencils, blushes and foundations, our PHOFAY collection covers your whole routine. We also carry skincare essentials like AHA/BHA peeling and toners, eye cream, body lotions, shimmer oil and hair care.

Explore our collection
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